Rýchle dodanie
Po celej SR
If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex
V našej podkategórii Knihy nájdete široký výber literatúry určenej pre všetkých nadšencov čítania. Ponúkame diela svetových autorov, bestsellery, ale aj menšie knižky, ktoré Vás oslovia svojou jedinečnou tematikou. Okrem bežne známej beletrie sa samozrejme venujeme aj odbornej literatúre, kde môžete nájsť návody a tipy na zlepšenie svojej práce, ale aj knihy so spoločenským či histórickým zameraním. Naši zákazníci oceňujú nielen širokú ponuku, ale aj rýchle dodanie a vždy kvalitné knihy. Vyberte si aj Vy z našej kategórie Knihy a rozšírte si obzory.
Po celej SR
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